Ambassador Communication Guide


Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social Ambassador

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @TompkinsCortland on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of TC3 Day of Giving will help you gain more followers, recognition, and traction in advance of TC3 Day of Giving.

Use #TC3DayofGiving, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of Tompkins Cortland Community College, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of Tompkins Cortland Community College shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help be successful.

Follow @TC3_official’s Twitter account.

Tell your followers that you are an ambassador for TC3 Day of Giving. Tell your followers about the specific fund that you support and begin to build a story around that. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information include the @TC3_official handle and #TC3DayofGiving to further spread the word. Show that you are a part of TC3 Day of Giving by using the hashtag in all your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again (especially during TC3 Day of Giving)!

Sample Twitter Posts

  • Are you ready to be a part of TC3 Day of Giving? It’s a day to celebrate all the good going on for Tompkins Cortland Community College! #TC3DayofGiving

  • Mark your calendars for May 25. It will be a day for everyone to support TC3 Day of Giving. Visit tc3dayofgiving.com to make a gift! #TC3DayofGiving

  • On May 25, help us celebrate TC3 Day of Giving by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #TC3DayofGiving

  • Get pumped for TC3 Day of Giving! Join the conversation by following @TC3_official and retweeting any #TC3DayofGiving posts!

  • Get ready to get up and give for TC3 Day of Giving on May 25! Follow @TC3_official to stay updated on the giving movement!

  • A little can go a long way when we get together and give together on May 25 for TC3 Day of Giving! [LINK TO FUNDRAISER PAGE] #TC3DayofGiving

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for TC3 Day of Giving!

Talk it up! Post interesting information about Tompkins Cortland Community College and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone about TC3 Day of Giving. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.

Create a Facebook event. Invite your constituents to be part of TC3 Day of Giving so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebration!

Sample Facebook Posts

  • Save the date: TC3 Day of Giving is May 25! You can be part of the celebration by giving to your favorite fund. Visit tc3dayofgiving.com to find out more.

  • The real success of TC3 Day of Giving will not be how much money we raise but the tremendous impact those dollars will have when Tompkins Cortland Community College puts them to work! Join the giving on May 25 at tc3dayofgiving.com.

  • Let’s show Tompkins Cortland Community College that we are full of generosity! On May 25, help us celebrate TC3 Day of Giving and continue [EXPLANATION OF MISSION].

Email Templates

Click the icon above to see sample emails to send to your network before, during, and after TC3 Day of Giving

You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!


Before TC3 Day of Giving

Subject: Join me in Supporting TC3 Day of Giving

Hi [FIRST NAME],

I am excited to announce that I am supporting Tompkins Cortland Community College during TC3 Day of Giving by taking on the role of an ambassador. Learn more about TC3 Day of Giving at tc3dayofgiving.com.

[YOUR TC3 STORY: Why are you supporting TC3 Day of Giving? What impact has Tompkins Cortland Community College had on you?]

Thank you for supporting me and Tompkins Cortland Community College!



During TC3 Day of Giving

Subject: TC3 Day of Giving is here - Support Tompkins Cortland Community College

Hi [first_name],

TODAY is the day! It’s May 25, so the time to give is now. Our goal is to raise $[GOAL] in support of Tompkins Cortland Community College, and we need your help!

Please make a gift at tc3dayofgiving.com.

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing about TC3 Day of Giving with your friends and family on social media to get the word out!

Thank you!


Subject: Only a few more hours left to give!

Hi [first_name],

Can you believe TC3 Day of Giving is almost over? With [$ AMOUNT RAISED SO FAR] already raised during TC3 Day of Giving, I am proud of my impact as an ambassador!

I am so thankful for the support of my community throughout this day - but the giving isn’t over yet! Visit tc3dayofgiving.com and make a contribution to help us reach our goal.

You can also show your support by sharing about TC3 Day of Giving with your friends and family on social media!

Thank you again!


After TC3 Day of Giving

Subject: Thank you

Hi [first_name],

Thank you so much for all of your support during TC3 Day of Giving. With your help, we were able to raise $[AMOUNT RAISED] during TC3 Day of Giving! Together, we made a difference.

You rock!